Day 3 of 7

On-Page SEO in Practice

Everything you can control directly on your website to improve your search engine ranking. Master the art of optimizing content for humans and algorithms.

Key Learning Terms

Title Tag
The clickable headline in search results. Must be unique and under 60 characters for optimal display.
Meta Description
A short summary under 160 characters shown under your link in search results to entice clicks.
Alt Text
A written description of an image for search engines and accessibility tools like screen readers.
Keyword Stuffing
Repeating keywords unnaturally. A "black hat" tactic that results in Google penalties.
Internal Link
A strategic link connecting one page of your website to another relevant page on the same domain.

What Matters on the Page?

On-page SEO is about telling search engines exactly what your page is about. Unlike off-page SEO, you have 100% control over these elements.

High-Quality Content

Content must be useful, well-written, and satisfy the user's "search intent".

Header Tags (H1, H2, H3)

Hierarchical structure helps bots understand the importance of different sections.

Founder's Note Don't just write for Google. If your content sounds robotic, your bounce rate will spike, hurting your ranking more than bad SEO ever could.

Video Recap Slides

Slide 1 Slide 2 Slide 3 Slide 4 Slide 5 Slide 6 Slide 7 Slide 8

Watch the Tutorial

Watch the full video tutorial before attempting the professional assessment below.

Day 3 Proficiency Quiz

Answer based on the video content. 80% pass required.

0/10

1. What is the clickable headline that appears in Google search results called?

2. How many characters should a title tag be kept under?

3. What heading tag should be used for the main topic of a page?

4. What must you add to every image so search engines can understand it?

5. What is it called when you repeat a keyword unnaturally many times on a page?

6. What type of link connects one page of your website to another page on the same site?

7. What short summary appears under your link in search results?

8. What are related words and phrases used alongside your main keyword called?

9. How many characters should a meta description be kept under?

10. What metric goes up when visitors leave your site after viewing only one page?

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